Your Lens Into Brands, Markets, Trends and Strategies….

Looking to stay ahead of Market Trends and Brand Strategy? This is where insights meet clarity

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Brand Analysis

I decode what makes brands powerful — from product design to emotional storytelling and positioning.

Decoded Strategies

Learn how the biggest organizations think — and how one can apply their techniques in marketing, growth and innovation.

Market Insights

Get deep dives into industries, consumer behavior, and the trends shaping tomorrow’s business landscape.

About Me

Hey there! I’m just one curious mind behind the screen — digging deep into brands, markets, and trends so you don’t have to. No fancy team, no suits — just honest insights and a passion for decoding what makes the business world tick.

Mission.

To break down the complex world of business into bite-sized, binge-worthy reads that are as insightful as they are easy to grasp.

Vision.

To become your favorite corner of the internet whenever you’re looking to explore how the firms grow, trends shift, and strategies evolve.

The Thinking Marketer’s Feed

Illustration of Snapdeal’s rise and fall in Indian e-commerce, with a shopping cart climbing then crashing on a graph, showing decline and missed opportunities.

The Story of Snapdeal’s Decline: Missteps, Competition, and Missed Opportunities

August 23, 2025 2 Comments

By the middle of the 2010s, Snapdeal had become a unicorn, with a valuation of…

"Split image showing old Indian branding vs modern global branding, illustrating the gap in 2025

Why Indian Branding Still Feels 10 Years Behind — And How It Can Catch Up

August 10, 2025 No Comments

Introduction Let’s be honest: Indian branding can feel like a time capsule stuck in the…

The Myth of the Self‑Made Brands: How Luck, Timing, and Leverage Build Legends

July 30, 2025 No Comments

Picture two business owners releasing similar products on the same day. One becomes famous right…

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Got an Idea Brewing?

Whether it’s a spark or a full-blown concept, I’d love to hear it. Let’s chat, jam, and see what we can bring to life together.

Connect with Me

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Let’s Decode, Not Just Guess

I won’t promise to 10x your business overnight – But if thoughtful brand analysis, market trends, and a little wit sound like your thing, you’ll feel right at home here. This blog is where brands get gently (but precisely) dissected.

Your Go-To Brand Decoder

Instead of you having to do all the legwork, I will explain brands, markets, and trends

My reasons for doing it are my insatiable curiosity and questionable coffee habit—a bit of strategy, a touch of irony — just how I like it. If you need someone to cut through the clutter and get to the heart of the subject, you can count on me.