Manas | THE BRAND DECODER

The Story of Snapdeal’s Decline: Missteps, Competition, and Missed Opportunities

2 Comments / Brand Analysis / Manas / August 23, 2025 / Amazon India, Digital retail India, E-commerce competition, E-commerce marketing, E-commerce trends 2025, Flipkart vs Snapdeal, Indian e-commerce, Indian Startups, Lessons for entrepreneurs, Marketplace strategies, Online marketplace, Snapdeal, Snapdeal 2.0, Snapdeal case study, Snapdeal collapse, Snapdeal failure, Snapdeal rise and fall, Startup lessons, Startup mistakes, Value commerce

By the middle of the 2010s, Snapdeal had become a unicorn, with a valuation of $6.5 billion by early 2016. However, it lost its footing in a fierce battle for e-commerce dominance. Understanding the dynamics of Snapdeal’s journey is crucial for anyone interested in the evolving e-commerce landscape. Snapdeal was once seen as India’s home-grown […]

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Brand AnalysisAmazon India, Digital retail India, E-commerce competition, E-commerce marketing, E-commerce trends 2025, Flipkart vs Snapdeal, Indian e-commerce, Indian Startups, Lessons for entrepreneurs, Marketplace strategies, Online marketplace, Snapdeal, Snapdeal 2.0, Snapdeal case study, Snapdeal collapse, Snapdeal failure, Snapdeal rise and fall, Startup lessons, Startup mistakes, Value commerce

Why Indian Branding Still Feels 10 Years Behind — And How It Can Catch Up

Leave a Comment / Market Analysis / Manas / August 10, 2025 / brand evolution, brand modernization, brand transformation india, branding trends india, indian brand identity, indian branding strategy, indian business branding, modern branding india, modern indian marketing, rebranding strategies

Introduction Let’s be honest: Indian branding can feel like a time capsule stuck in the early 2010s. Think of glitter overlays, jingles for a wide audience, and generic taglines that don’t say anything. But it’s 2025, and we have swipes, feeds, AI whispers, and global audiences. Still, many Indian brands seem to be stuck on

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Market Analysisbrand evolution, brand modernization, brand transformation india, branding trends india, indian brand identity, indian branding strategy, indian business branding, modern branding india, modern indian marketing, rebranding strategies

The Myth of the Self‑Made Brands: How Luck, Timing, and Leverage Build Legends

Leave a Comment / Business Growth Hacks / Manas / July 30, 2025 / brand-building myths, branding strategy, business growth 2025, luck in business, self-made brands, startup success, timing in marketing

Picture two business owners releasing similar products on the same day. One becomes famous right away, while the other stays unknown. It’s easy to think that this is because of grit, vision, or a “self-made brand” story. But behind every false idea of complete self-reliance is a web of chance meetings, cultural shifts, and strategic

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Business Growth Hacksbrand-building myths, branding strategy, business growth 2025, luck in business, self-made brands, startup success, timing in marketing

Illustration of India's renewable energy growth in 2025 showing solar potential, wind power, and clean energy capacity milestones.

Renewable Energy in India: Sector Analysis & Future Outlook

Leave a Comment / Market Analysis / Manas / July 23, 2025 / Green Energy India, India Clean Energy 2025, Indian Energy Sector, Indian Renewable Energy Growth, IREDA, MNRE India, Renewable Energy in India, Solar Power India, Sustainable Development India, Wind Energy India

What happens when a developing country grows its clean energy faster than most of the West, but doesn’t slow down its GDP goals? India is the third biggest energy user in the world, and it is going through a green transition that is not only fast, but also furious. Solar panels are shining on rooftops,

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Market AnalysisGreen Energy India, India Clean Energy 2025, Indian Energy Sector, Indian Renewable Energy Growth, IREDA, MNRE India, Renewable Energy in India, Solar Power India, Sustainable Development India, Wind Energy India

Illustration of Indian FMCG Brands competing with D2C Brands in 2025 market battle

FMCG Titans vs. D2C Upstarts: India’s Brand War in 2025

Leave a Comment / Market Analysis / Manas / July 21, 2025 / D2C Brands India, Emerging D2C Brands, FMCG Brands in India, FMCG Marketing Strategies, FMCG vs D2C, Indian Business Trends, Indian Consumer Behavior 2025

Introduction: India’s consumer market is witnessing a dramatic face-off between legacy FMCG giants and nimble direct-to-consumer (D2C) challengers. Once, shoppers bought soaps and snacks from kirana (mom-and-pop) stores dominated by big conglomerates like Hindustan Unilever, ITC or Nestlé. Today, young consumers are embracing digital brands. In fact, one industry report notes over 600 new D2C

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Market AnalysisD2C Brands India, Emerging D2C Brands, FMCG Brands in India, FMCG Marketing Strategies, FMCG vs D2C, Indian Business Trends, Indian Consumer Behavior 2025

Infographic illustrating 10 proven startup growth hacks in 2025 used by Indian startups to scale from 0 to 1 million users.

10 Proven Growth Hacks Startups Are Using in 2025 to Scale from 0 to 1M Users

Leave a Comment / Business Growth Hacks / Manas / July 20, 2025 / Early-Stage Startup Growth, Growth Hacking 2025, Indian Startups, Marketing for Startups, Product-Led Growth, Startup Growth Hacks

In today’s frenzied startup world, growth trumps everything. Growth hacking – using creative, low-cost tactics to rapidly gain users – has become a necessity for ambitious Indian startups with tight budgets(linkedin.com). In 2025, startups are treating growth hacks like their secret weapon, blending marketing, analytics, and product tweaks to break through the noise. Whether it’s

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Business Growth HacksEarly-Stage Startup Growth, Growth Hacking 2025, Indian Startups, Marketing for Startups, Product-Led Growth, Startup Growth Hacks