India’s SaaS scene is changing slowly but surely as more and more micro-SaaS startups pop up. These are small, specialized software companies run by one person or a small team on a tight budget. These companies, on the other hand, focus on solving specific problems, like Slack bots for polls or invoicing tools that use […]
The Expansion of Micro-SaaS in India: Bootstrapped Growth Stories Read More »
Business Growth Hacks
Introduction Picture this: you’re at a bustling Indian market, tapping your phone to pay for a steaming cup of chai, or cheering at an IPL match, knowing your card supports a proudly Indian brand. This is the world RuPay cards have built since their launch in 2012. As India’s indigenous card payment network, RuPay—created by
RuPay: India’s Homegrown Payment Network Powering a Digital Revolution Read More »
Brand Analysis
Introduction Tanishq marketing playbook begins with the story of Titan Company’s flagship brand, a part of the Tata Group. It is a symbol of trust, skill, and emotional connection in India’s jewellery market. Tanishq has revolutionized the way Indians purchase gold and diamond jewellery since its inception. Instead of relying on local jewellers and trusting
Tanishq: Crafting Trust and Tradition in India’s Jewellery Market Read More »
Brand Analysis
Introduction To Haldiram Brand Strategy In 1937, Ganga Bishan Agarwal, fondly known as Haldiram Ji, opened a modest namkeen shop in Bikaner, Rajasthan. His signature bhujia, a crispy snack made from moth flour, quickly gained popularity, setting the stage for what would become one of India’s most iconic snack brands. These days, everyone knows Haldiram’s.
Snacks, Sweets & Success: The Story Behind Haldiram’s Global Growth Read More »
Brand Analysis
A Brief History of Royal Enfield Bikes in India Royal Enfield, a name that sparks nostalgia, pride, and adventure for countless riders. It all started way back in 1901 in Redditch, England, where the company first began as a bicycle manufacturer. Before long, they transitioned into motorcycles, building machines that didn’t just look good but
The Enduring Legacy of Royal Enfield: A Ride Through Time Read More »
Brand Analysis
Introduction to Blinkit Quick Commerce Many customers in today’s fast-paced society value ease of use above anything else. With an emphasis on product delivery in as little as 10 to 30 minutes, a revolutionary paradigm within e-commerce has arisen: quick commerce, or q-commerce. To cater to the urgent demands of city dwellers who prioritize ease
Blinkit: Revolutionizing Grocery Delivery in India Read More »
Brand Analysis