Welcome To The Brand Decoder – A brand analysis and strategy blog where marketing tactics, storytelling, and real insights come together.
“Behind The Hype, Beneath The Brand”
The Story of Snapdeal’s Decline: Missteps, Competition, and Missed Opportunities
By the middle of the 2010s, Snapdeal had become a unicorn, with a valuation of…
Why Indian Branding Still Feels 10 Years Behind — And How It Can Catch Up
Introduction Let’s be honest: Indian branding can feel like a time capsule stuck in the…
The Myth of the Self‑Made Brands: How Luck, Timing, and Leverage Build Legends
Picture two business owners releasing similar products on the same day. One becomes famous right…
Renewable Energy in India: Sector Analysis & Future Outlook
What happens when a developing country grows its clean energy faster than most of the…
FMCG Titans vs. D2C Upstarts: India’s Brand War in 2025
Introduction: India’s consumer market is witnessing a dramatic face-off between legacy FMCG giants and nimble…
10 Proven Growth Hacks Startups Are Using in 2025 to Scale from 0 to 1M Users
In today’s frenzied startup world, growth trumps everything. Growth hacking – using creative, low-cost tactics…
The Expansion of Micro-SaaS in India: Bootstrapped Growth Stories
India’s SaaS scene is changing slowly but surely as more and more micro-SaaS startups pop…
RuPay: India’s Homegrown Payment Network Powering a Digital Revolution
Introduction Picture this: you’re at a bustling Indian market, tapping your phone to pay for…
Tanishq: Crafting Trust and Tradition in India’s Jewellery Market
Introduction Tanishq marketing playbook begins with the story of Titan Company’s flagship brand, a part…
Explore expert insights on brand positioning and growth by McKinsey & Company.
Really enjoyed the angle on Samsung’s rise—it’s a reminder that innovation isn’t confined to one geography or aesthetic. What stood out to me is how brand perception can evolve globally when it aligns with both performance and cultural timing. Curious to see how other regional brands might follow similar trajectories.