Brand Analysis | Insights & Strategies

The Story of Snapdeal’s Decline: Missteps, Competition, and Missed Opportunities

2 Comments / Brand Analysis / Manas / August 23, 2025 / Amazon India, Digital retail India, E-commerce competition, E-commerce marketing, E-commerce trends 2025, Flipkart vs Snapdeal, Indian e-commerce, Indian Startups, Lessons for entrepreneurs, Marketplace strategies, Online marketplace, Snapdeal, Snapdeal 2.0, Snapdeal case study, Snapdeal collapse, Snapdeal failure, Snapdeal rise and fall, Startup lessons, Startup mistakes, Value commerce

By the middle of the 2010s, Snapdeal had become a unicorn, with a valuation of $6.5 billion by early 2016. However, it lost its footing in a fierce battle for e-commerce dominance. Understanding the dynamics of Snapdeal’s journey is crucial for anyone interested in the evolving e-commerce landscape. Snapdeal was once seen as India’s home-grown […]

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Brand AnalysisAmazon India, Digital retail India, E-commerce competition, E-commerce marketing, E-commerce trends 2025, Flipkart vs Snapdeal, Indian e-commerce, Indian Startups, Lessons for entrepreneurs, Marketplace strategies, Online marketplace, Snapdeal, Snapdeal 2.0, Snapdeal case study, Snapdeal collapse, Snapdeal failure, Snapdeal rise and fall, Startup lessons, Startup mistakes, Value commerce

RuPay: India’s Homegrown Payment Network Powering a Digital Revolution

Leave a Comment / Brand Analysis / Manas / July 13, 2025 / Indian Payment Network, NPCI, Payment Gateway India, Rupay, Rupay Card, Rupay credit card, SBI Rupay Credit Card, UPI Payments, Visa vs Rupay

Introduction Picture this: you’re at a bustling Indian market, tapping your phone to pay for a steaming cup of chai, or cheering at an IPL match, knowing your card supports a proudly Indian brand. This is the world RuPay cards have built since their launch in 2012. As India’s indigenous card payment network, RuPay—created by

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Brand AnalysisIndian Payment Network, NPCI, Payment Gateway India, Rupay, Rupay Card, Rupay credit card, SBI Rupay Credit Card, UPI Payments, Visa vs Rupay

Tanishq: Crafting Trust and Tradition in India’s Jewellery Market

Leave a Comment / Brand Analysis / Manas / July 10, 2025 / AR in retail, Emotional branding, Indian jewelley market, Tanishq, Tanishq branding, Tanishq marketing, Tata group brands

Introduction Tanishq marketing playbook begins with the story of Titan Company’s flagship brand, a part of the Tata Group. It is a symbol of trust, skill, and emotional connection in India’s jewellery market. Tanishq has revolutionized the way Indians purchase gold and diamond jewellery since its inception. Instead of relying on local jewellers and trusting

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Brand AnalysisAR in retail, Emotional branding, Indian jewelley market, Tanishq, Tanishq branding, Tanishq marketing, Tata group brands

Snacks, Sweets & Success: The Story Behind Haldiram’s Global Growth

Leave a Comment / Brand Analysis / Manas / July 8, 2025 / FMCG Case Study, Haldiram Brand Strategy, Haldiram Marketing, Indian Business Success Stories, Indian Namkeen Market, Indian Snack Brands

Introduction To Haldiram Brand Strategy In 1937, Ganga Bishan Agarwal, fondly known as Haldiram Ji, opened a modest namkeen shop in Bikaner, Rajasthan. His signature bhujia, a crispy snack made from moth flour, quickly gained popularity, setting the stage for what would become one of India’s most iconic snack brands. These days, everyone knows Haldiram’s.

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Brand AnalysisFMCG Case Study, Haldiram Brand Strategy, Haldiram Marketing, Indian Business Success Stories, Indian Namkeen Market, Indian Snack Brands

The Enduring Legacy of Royal Enfield: A Ride Through Time

Leave a Comment / Brand Analysis / Manas / July 7, 2025 / Bikelovers, Classic350, HeritageDesign, Ridepure, RoyalEnfield

A Brief History of Royal Enfield Bikes in India Royal Enfield, a name that sparks nostalgia, pride, and adventure for countless riders. It all started way back in 1901 in Redditch, England, where the company first began as a bicycle manufacturer. Before long, they transitioned into motorcycles, building machines that didn’t just look good but

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Brand AnalysisBikelovers, Classic350, HeritageDesign, Ridepure, RoyalEnfield

Blinkit: Revolutionizing Grocery Delivery in India

Leave a Comment / Brand Analysis / Manas / July 6, 2025 / Blinkit, Blinkit Business Model, Grocery Delivery India, Quick Commerce

Introduction to Blinkit Quick Commerce Many customers in today’s fast-paced society value ease of use above anything else. With an emphasis on product delivery in as little as 10 to 30 minutes, a revolutionary paradigm within e-commerce has arisen: quick commerce, or q-commerce. To cater to the urgent demands of city dwellers who prioritize ease

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Brand AnalysisBlinkit, Blinkit Business Model, Grocery Delivery India, Quick Commerce