Brand Analysis

Welcome to our Brand Analysis hub, where we decode the strategies, stories, and secrets behind the world’s most iconic and emerging brands. Whether you’re a marketer, entrepreneur, or brand enthusiast, here you’ll find in-depth case studies, positioning insights, and competitive breakdowns that reveal how brands build trust, identity, and customer loyalty. From legacy companies to disruptive startups, our analyses explore what makes a brand stand out in saturated markets. Dive in to discover actionable insights and strategic lessons that can inspire your next brand move or sharpen your business understanding.

Mahindra marketing strategy

How Mahindra’s Marketing Strategy Fuels Its Success Across SUVs, EVs & Rural India

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Mahindra marketing strategy is closely tied to its rich legacy and diverse business empire. Founded in 1945 as Mahindra & Mohammed, it has grown into one of India’s top conglomerates. Today, Mahindra leads in tractors, utility vehicles, IT, and financial services, while also operating in real estate, renewable energy, agriculture, and hospitality. This wide footprint […]

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Floats Your boAt: How India’s Youth-Led Earbud Brand Sailed to the Top

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Boat Marketing Strategy: Once upon a time (around 2016), two ex-JBL guys saw Delhi youth fed up with tangled white cords and dull sound. Shark Tank star Aman Gupta and co-founder Sameer Mehta started by selling Apple cables out of a car trunk (marketingmonk.so). In a few short years, they’d “plugged into nirvana,” coining the

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When ‘Just a Korean Company’ Became Apple’s Worst Nightmare

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The Samsung success story begins in an unlikely place — not Silicon Valley, but a small trading company in 1938 Korea. The Samsung success story is one of remarkable transformation and impact. Samsung stands as a titan in the global technology landscape, a brand synonymous with innovation, quality, and resilience. From its origins as a

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Fabindia Store Image

Fabindia: A Brand That Celebrates Tradition and Sustainability

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Fab India is an inspiration for its emphasis on heritage, ecology, and women’s empowerment in an industrialized world where rapid fashion and mass manufacturing rule. John Bissell, an American who was enchanted by India’s cultural legacy, established Fabindia in 1960. Since then, it has evolved into one of the most famous retail brands in India.

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