Market Analysis

Our Market Analysis section gives you a full picture of industries, new trends, and how our buying habits are changing. To stay competitive in a world that changes quickly, you need to know what’s going on in the market. We cover a wide range of industries, from tech to fast-moving consumer goods (FMCG), via insights based on data, expert observations, and strategic forecasts. Our content helps you make sense of complicated situations, whether you’re planning to enter a new market, grow your business, or just look for new opportunities. Stay ahead by staying informed.

"Split image showing old Indian branding vs modern global branding, illustrating the gap in 2025

Why Indian Branding Still Feels 10 Years Behind — And How It Can Catch Up

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Introduction Let’s be honest: Indian branding can feel like a time capsule stuck in the early 2010s. Think of glitter overlays, jingles for a wide audience, and generic taglines that don’t say anything. But it’s 2025, and we have swipes, feeds, AI whispers, and global audiences. Still, many Indian brands seem to be stuck on […]

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Illustration of India's renewable energy growth in 2025 showing solar potential, wind power, and clean energy capacity milestones.

Renewable Energy in India: Sector Analysis & Future Outlook

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What happens when a developing country grows its clean energy faster than most of the West, but doesn’t slow down its GDP goals? India is the third biggest energy user in the world, and it is going through a green transition that is not only fast, but also furious. Solar panels are shining on rooftops,

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Illustration of Indian FMCG Brands competing with D2C Brands in 2025 market battle

FMCG Titans vs. D2C Upstarts: India’s Brand War in 2025

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Introduction: India’s consumer market is witnessing a dramatic face-off between legacy FMCG giants and nimble direct-to-consumer (D2C) challengers. Once, shoppers bought soaps and snacks from kirana (mom-and-pop) stores dominated by big conglomerates like Hindustan Unilever, ITC or Nestlé. Today, young consumers are embracing digital brands. In fact, one industry report notes over 600 new D2C

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Airtel’s Role in Indian Telecom and OTT Market: A Tale of Calls, Content, and Clever Bundling

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Introduction: Airtel’s Enduring Presence Bharti Airtel has been around since 1985, long before mobile phones became essential. Now operating in 18 countries, it remains a major force in India with a 33% market share as of December 2023. It’s faced heavy competition—especially since Jio’s arrival—but hasn’t backed down. With Xstream, Airtel has stepped into OTT,

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Indian Aviation Market: Overview & Trends

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Pie Chart:  Domestic vs international airline capacity (June 2025, OAG). Indian Aviation Market has rapidly rebounded: domestic carriers flew ~161.3 million passengers in 2024, a 6.1% rise over 2023. Low-cost carriers (LCCs) dominate – OAG data show 69% of Indian capacity is LCC, only 31% full-service – reflecting a price-driven market. IndiGo alone carried ~99.9 million

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Whey Protein Shop

The Growing Pulse of Fitness: A Look at Health, Gym Culture, and the Expanding Whey Protein Market

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To Start: India has made health and fitness a cultural norm, not a fad. Supplement businesses like whey protein and creatine are proliferating everywhere, and late-night fitness DVDs are no exception. A great deal has changed in the past decade. Young Indians, especially Gen Z and millennials, care more about their physical fitness, eating healthy,

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