Who we are
Our website address is: https://thebranddecoder.com.
This site is independently run by a single creator who writes, decodes, and shares insights about branding, business, and digital strategy.
Comments
We allow visitors to leave comments on blog posts. When visitors leave comments on the site, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent string to help spam detection.
An anonymized string (hash) created from your email address may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After your comment is approved, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit the login page, a temporary cookie is set to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content
Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor had visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
How do we collect your data?
We collect data when:
- You leave a comment
- You fill out the contact form
- You subscribe to the newsletter
- You use or view our website via your browser’s cookies
Forms and contact information
When you fill out the contact form on our contact page (powered by WPForms Lite), we collect your name, email address, and any message you submit.
When you subscribe to our newsletter (via WP Mail SMTP or third-party email integration), we collect your email address and any preferences you may provide.
Analytics
We use Google Analytics 4 (GA4) via the Site Kit plugin to collect anonymized usage data to help us understand visitor behavior. This data does not personally identify you.
Advertising and Tracking
We may use Google AdSense or similar ad platforms in the future. These platforms use cookies to serve ads relevant to you. Some key points:
- Ads may be personalized based on your behavior
- You can opt out via your Ad Settings
- Data may be shared with ad vendors as per their policies
We comply with Google’s Publisher Policies and may implement Consent Mode to request permission where legally required.
Third-Party Tools
We may use tools to automate email, social media, or marketing tasks. These tools may collect data when you interact with our content, subscribe, or visit pages with embedded tools.
Who do we share your data with?
We do not sell your data. We only share with:
- Service providers: Google Analytics, newsletter platforms, hosting (Hostinger), spam filters
- Advertising networks (in the future): e.g., Google AdSense
- Security tools: Wordfence, Really Simple SSL
- Spam detection services (e.g., Akismet, if enabled)
If you request a password reset, your IP address will be included in the reset email. For users who register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except that they cannot change their username). Website administrators can also see and edit that information.
How long do we retain your data?
If you leave a comment, the comment and its metadata are retained indefinitely. This helps us recognize and approve any follow-up comments automatically. For users who register on our website (if applicable), we store the personal info they provide in their user profile. All users can see, edit, or delete their personal information at any time (except username). Website administrators can also see and edit that information.
Your Rights
If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. You may also withdraw cookie consent from the consent banner
To request data removal or access, contact us via our Contact Page.
Where does your data go?
Visitor comments may be checked through an automated spam detection service. Emails/messages may be stored securely by our email service or CRM
Security
We utilize plugins such as Wordfence Security and Really Simple SSL to enhance the security of our site. All data is encrypted over HTTPS.
Data is stored securely and is only used for communication purposes
International Visitors
This website is primarily intended for Indian users, but may receive visitors globally. Please note that our data processing practices comply with standard procedures. Visitors from the EU/EEA should be aware that we do not currently implement region-specific data handling unless required by law.
Consent
By using this website, you consent to our privacy practices.
Contact
For any privacy-related concerns, email us via the form at https://thebranddecoder.com/contact/
Last updated: June 2025