Floats Your boAt: How India’s Youth-Led Earbud Brand Sailed to the Top

Boat Marketing Strategy: Once upon a time (around 2016), two ex-JBL guys saw Delhi youth fed up with tangled white cords and dull sound. Shark Tank star Aman Gupta and co-founder Sameer Mehta started by selling Apple cables out of a car trunk (marketingmonk.so). In a few short years, they’d “plugged into nirvana,” coining the […]

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