Illustration showing the myth of the self-made brand — highlighting the hidden forces behind brand success.

The Myth of the Self‑Made Brands: How Luck, Timing, and Leverage Build Legends

Picture two business owners releasing similar products on the same day. One becomes famous right away, while the other stays unknown. It’s easy to think that this is because of grit, vision, or a “self-made brand” story. But behind every false idea of complete self-reliance is a web of chance meetings, cultural shifts, and strategic […]

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