Fabindia: A Brand That Celebrates Tradition and Sustainability
Fab India is an inspiration for its emphasis on heritage, ecology, and women’s empowerment in an industrialized world where rapid fashion and mass manufacturing rule. John Bissell, an American who was enchanted by India’s cultural legacy, established Fabindia in 1960. Since then, it has evolved into one of the most famous retail brands in India. […]
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Brand Analysis