The Growing Pulse of Fitness: A Look at Health, Gym Culture, and the Expanding Whey Protein Market
To Start: India has made health and fitness a cultural norm, not a fad. Supplement businesses like whey protein and creatine are proliferating everywhere, and late-night fitness DVDs are no exception. A great deal has changed in the past decade. Young Indians, especially Gen Z and millennials, care more about their physical fitness, eating healthy, […]