Indian Business Trends | THE BRAND DECODER

Illustration of Indian FMCG Brands competing with D2C Brands in 2025 market battle

FMCG Titans vs. D2C Upstarts: India’s Brand War in 2025

Leave a Comment / Market Analysis / Manas / July 21, 2025 / D2C Brands India, Emerging D2C Brands, FMCG Brands in India, FMCG Marketing Strategies, FMCG vs D2C, Indian Business Trends, Indian Consumer Behavior 2025

Introduction: India’s consumer market is witnessing a dramatic face-off between legacy FMCG giants and nimble direct-to-consumer (D2C) challengers. Once, shoppers bought soaps and snacks from kirana (mom-and-pop) stores dominated by big conglomerates like Hindustan Unilever, ITC or Nestlé. Today, young consumers are embracing digital brands. In fact, one industry report notes over 600 new D2C […]

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Market AnalysisD2C Brands India, Emerging D2C Brands, FMCG Brands in India, FMCG Marketing Strategies, FMCG vs D2C, Indian Business Trends, Indian Consumer Behavior 2025