Indian jewelley market | THE BRAND DECODER

Tanishq: Crafting Trust and Tradition in India’s Jewellery Market

Leave a Comment / Brand Analysis / Manas / July 10, 2025 / AR in retail, Emotional branding, Indian jewelley market, Tanishq, Tanishq branding, Tanishq marketing, Tata group brands

Introduction Tanishq marketing playbook begins with the story of Titan Company’s flagship brand, a part of the Tata Group. It is a symbol of trust, skill, and emotional connection in India’s jewellery market. Tanishq has revolutionized the way Indians purchase gold and diamond jewellery since its inception. Instead of relying on local jewellers and trusting […]

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Brand AnalysisAR in retail, Emotional branding, Indian jewelley market, Tanishq, Tanishq branding, Tanishq marketing, Tata group brands