RuPay: India’s Homegrown Payment Network Powering a Digital Revolution
Introduction Picture this: you’re at a bustling Indian market, tapping your phone to pay for a steaming cup of chai, or cheering at an IPL match, knowing your card supports a proudly Indian brand. This is the world RuPay cards have built since their launch in 2012. As India’s indigenous card payment network, RuPay—created by […]
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Brand Analysis