Indian Snack Brands

Introduction To Haldiram Brand Strategy In 1937, Ganga Bishan Agarwal, fondly known as Haldiram Ji, opened a modest namkeen shop in Bikaner, Rajasthan. His signature bhujia, a crispy snack made from moth flour, quickly gained popularity, setting the stage for what would become one of India’s most iconic snack brands. These days, everyone knows Haldiram’s. […]