Snapdeal 2.0 | THE BRAND DECODER

The Story of Snapdeal’s Decline: Missteps, Competition, and Missed Opportunities

2 Comments / Brand Analysis / Manas / August 23, 2025 / Amazon India, Digital retail India, E-commerce competition, E-commerce marketing, E-commerce trends 2025, Flipkart vs Snapdeal, Indian e-commerce, Indian Startups, Lessons for entrepreneurs, Marketplace strategies, Online marketplace, Snapdeal, Snapdeal 2.0, Snapdeal case study, Snapdeal collapse, Snapdeal failure, Snapdeal rise and fall, Startup lessons, Startup mistakes, Value commerce

By the middle of the 2010s, Snapdeal had become a unicorn, with a valuation of $6.5 billion by early 2016. However, it lost its footing in a fierce battle for e-commerce dominance. Understanding the dynamics of Snapdeal’s journey is crucial for anyone interested in the evolving e-commerce landscape. Snapdeal was once seen as India’s home-grown […]

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Brand AnalysisAmazon India, Digital retail India, E-commerce competition, E-commerce marketing, E-commerce trends 2025, Flipkart vs Snapdeal, Indian e-commerce, Indian Startups, Lessons for entrepreneurs, Marketplace strategies, Online marketplace, Snapdeal, Snapdeal 2.0, Snapdeal case study, Snapdeal collapse, Snapdeal failure, Snapdeal rise and fall, Startup lessons, Startup mistakes, Value commerce