Airtel’s Role in Indian Telecom and OTT Market: A Tale of Calls, Content, and Clever Bundling
Introduction: Airtel’s Enduring Presence Bharti Airtel has been around since 1985, long before mobile phones became essential. Now operating in 18 countries, it remains a major force in India with a 33% market share as of December 2023. It’s faced heavy competition—especially since Jio’s arrival—but hasn’t backed down. With Xstream, Airtel has stepped into OTT, […]